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Time
Value
You can now view real time sentiments and outflank your competitors
Real-time signals that are scenario based to better mitigate crisis.
When it comes to social listening, crisis and reputation management here are a few things to keep in mind:
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One stop crisis and reputation management.
Signal collection layer
Monitor public conversations across channels in one live stream.
Track mentions from X, Instagram, LinkedIn, news, forums, and reviews with boolean queries, source controls, and trend detection designed for operations teams.
- Real-time spikes, anomalies, and sudden backlash alerts
- Topic clustering and emerging narrative discovery
- Competitor tracking and share-of-voice coverage
Signal collection layer
LiveReal-time spikes, anomalies, and sudden backlash alerts01
Topic clustering and emerging narrative discovery02
Competitor tracking and share-of-voice coverage03
Intelligence layer
Turn noisy mentions into narrative, risk, and impact signals.
Utopia scores sentiment, detects topic shifts, maps influential voices, and highlights misinformation patterns so teams know what changed and why it matters now.
- Dynamic brand health and reputation scoring
- Narrative evolution, misinformation, and trust-decay visibility
- Audience, geo, and influencer intelligence in one view
Intelligence layer
LiveDynamic brand health and reputation scoring01
Narrative evolution, misinformation, and trust-decay visibility02
Audience, geo, and influencer intelligence in one view03
Response layer
Run crisis response with approvals, ownership, and auditability.
Launch a live crisis workspace, route tasks to PR, legal, and support, trigger playbooks, and keep every action governed through role-based access and audit trails.
- Role-based command structure and escalation paths
- AI-assisted response suggestions and workflow automation
- Post-crisis reporting with recovery and response analysis
Response layer
LiveRole-based command structure and escalation paths01
AI-assisted response suggestions and workflow automation02
Post-crisis reporting with recovery and response analysis03
Crisis response workflow
One source of truth when the pressure is highest.
Utopia brings monitoring, assessment, escalation, response management, and recovery tracking into one coordinated operating layer.
01
Detect
Watch brand, executive, competitor, and category mentions across public channels and early-warning signals.
02
Assess
Score severity with sentiment, reach, narrative velocity, influencer impact, and historical deviation.
03
Coordinate
Launch live crisis workflows, assign owners, align teams, and review approved response paths.
04
Recover
Track stabilization, reputation recovery, and business impact through reporting and post-mortem insight.
Platform details
Built for listening, decisions, reporting, and governance.
The product brief goes beyond dashboards: geo-tracking, audience analysis, playbooks, workflow automation, integrations, compliance, and AI-driven decision support.
Multi-channel monitoring
Track social, forums, blogs, news, reviews, and global coverage from one place.
Audience intelligence
Segment conversations by geography, language, behavior, and influencer reach.
Response workflows
Use templates, playbooks, approvals, and routing for PR, support, legal, and leadership teams.
Enterprise readiness
Support compliance controls, role permissions, audit logs, integrations, and API access.
Advanced capabilities
Narrative intelligence engineCrisis simulation and readiness scoringMisinformation and fake-news detectionExecutive and brand risk radarCross-channel response consistencyIntegration-ready data APIs
Performance-minded
- Server-rendered marketing content keeps the landing route lightweight.
- Decorative motion respects reduced-motion preferences.
Ready to launch
Monitor reputation, detect risk, and coordinate responses from one platform.
Bring listening, crisis readiness, workflows, and reporting into a single command center.